Whether it’s a custom t-shirt or a logo emblazoned on a travel mug, there’s no doubt that promotional merchandise is a great way to build and reinforce your business identity. In fact, surveys indicate that people tend to hold onto branded merchandise for up to a year, which means that you’re getting repeated organic exposure for your brand every time they reach for that t-shirt or travel mug. But how do you know which products will resonate with your audience? In this article, we’ll explore some of the most popular categories of branded merchandise and how to use them to your advantage.
Embroidery and screen printing are both popular methods for creating customized clothing and other apparel items with your company’s logo or branding. Both can be done on a wide variety of fabrics and other materials, making them ideal for creating a wide range of custom clothing and other types of apparel. However, there are some important differences between the two processes that should be considered when choosing which printing technique is right for your project.
The key difference between the two processes is that embroidery uses thread to create the design, whereas screen printing utilizes a screen to print the design directly onto the item. The process of screen printing allows for a much wider range of colors to be used than what can be achieved through embroidery, and it’s especially well-suited to brightly-colored designs on dark fabrics.
While both methods can be used to create a wide variety of branded apparel and other items, there are some important factors that should be taken into consideration when deciding which method is best for your needs. First, consider what type of fabric the item is made from. Both processes can be used on most fabric types, but some are easier to work with than others. Consider the type of image or logo you want to create and what color(s) it includes, then choose a printing technique accordingly.
If you need a high-quality and durable product for your branding, then screen printing is definitely the way to go. Unlike other methods of printing that can wear off or fade over time, screen printing inks are designed to be long-lasting and will keep your branding looking fresh and professional even after many washes.
If you’re interested in exploring the possibilities of boosting your brand with custom screen printed apparel or other branded merchandise, contact Salt Lake City screen printer today to get started. They specialize in helping businesses of all sizes connect with and build relationships with customers and clients through premium customized items. Their team of creative experts will work with you to combine creativity and affordable pricing to create a unique and effective marketing tool for your business.